Nolwenn Salmon is Assistant Professor of Chinese Studies at the Université Jean Moulin Lyon 3 (France). Her research interest lies in the role of citizens in China's ecological transition and the evolution of social norms generated by the environmental crisis, in particular the emergence and diffusion of new values and models of society. Her current project focuses on Chinese urban youth who decided to resettle in the countryside to undertake alternative agricultural projects and develop eco-friendly "intentional communities".